Introducing Possible


Back in Autumn 2009, we launched a campaign called 10:10. 

People had seen the climate change blockbuster, The Age of Stupid, in the cinemas. Terrified by the possible future presented, they asked “but what can I do?” 

We’ve been helping people answer that question ever since, creating new ways for people to have power to tackle the climate crisis. From that founding 10% challenge to our world-leading Solar Schools campaign, or more recent work on solar powered railways and lobbying MPs to lift the ban on onshore wind, everything we do is about inspiring more people to take more action on climate change.

Ten years on, as we approach the 2020s, we knew we needed a change. From the 10th October 2019, we’re Possible. 

We’re keeping the same can-do attitude which has always been at the core of our work. We’re also keeping our focus on community action. But we’re ramping up our ambition, and going to be louder about pushing others to be more ambitious too.

We’re also now focusing our work into five key challenges, all areas we know the public can play a role in speeding up action:

  • Cleaning up energy - achieving zero carbon power and zero carbon homes.

  • Working with nature - restoring nature to lock up carbon and protect us from climate impacts.

  • Changing how we travel - swapping cars for public transport and active travel, planes for trains - and electrifying everything.

  • Changing what we eat and buy - switching to plant-based diets, ending waste, and learning to have more fun with less.

  • Talking about the climate crisis - breaking the climate silence, and empowering everyone to understand the crisis we face.

For each of these challenges, we’re developing and sharing actions people can take on their own, actions to take with others, and ways to help unlock larger change. This reflects the approach we’ve had from the get-go; merging the personal with the collective and the political. 

We think this new name fits our stubborn optimism. Community owned solar railways? Possible. Lift the ban on onshore wind? Possible. Car free cities? Possible. More than triple our government’s tree-planting targets? Possible. 

Moreover, we know that the thing we’re good at - and the thing the people of Britain still badly need - is to beat climate fear with positive, practical projects which help build the world we want to see. We’re here to help people not only see that action on climate change is Possible, but build it too. 

We’re excited to get started in this new chapter of our story. Will you join us?

Skye Golding