About us

Possible demonstrates, popularises and campaigns for climate solutions which make low-carbon lifestyles the best way to live.

We trigger systems change to ensure that whether you’re heating your home, getting to work, taking a holiday, or going shopping, the climate friendly choice is always the most desirable choice.

The problem

The majority of the UK’s remaining emissions cuts involve changes to the way we live our lives. But leaders responsible for reaching a decarbonised future often don’t feel it’s politically safe to tackle the lifestyle changes needed to achieve net zero, despite a clear majority of the public backing climate action.

As a result, we are stuck in a status quo which encourages high-carbon behaviour: cities built for cars, homes heated by dirty boilers, and a throwaway economy flooded with waste. From getting to work, going to the shops, or hanging out at home, almost everything we’re incentivised to do makes climate change worse.

How we tackle it

Possible breaks people out of the high carbon lifestyles we are trapped in.

We demonstrate, popularise and campaign for climate solutions which create systemic change in consumer-facing sectors. We act where the need to cut emissions meets the potential for triggering mass lifestyle change at national scale: making public transport more efficient than private cars, making renewable power cheaper than dirty fossil fuels, making repair more appealing than buying new.

Our solutions create a new choice architecture all around us, ensuring the low-carbon choice is always the most desirable choice for everyone.

What people are saying about us

At Possible, we pride ourselves in building projects that are infectious. Our work cuts carbon, but because we work on a cultural as well as technical levels, we get people talking about climate change action too.

Just some of the lovely things people have said about our work: