At Possible, we want to see zero carbon society, built by and for the people of the UK, and we want to see this fast.
The sheer scale of action required means it will touch everyone’s lives. If we’re going to move at the speed required - and if we’re going to ensure the new world we build is a fair one - people and communities have to be involved. Politicians, corporations and other established institutions will have to play a key role too, but they will only move fast enough once they know their constituents and customers are on board.
The climate movement must be a mass movement or it simply won’t achieve its aims.
Combining individual and local actions with larger systemic change, we face our climate dread with a can-do attitude and sense of fun.
Whether we’re running tree-planting days, vegan feasts or heat-camera treasure hunts, plugging community-owned solar into train lines, reimagining parks, or lobbying MPs about onshore wind, everything we do is about inspiring more people to take more ambitious action on climate change.
Possible’s work focuses on five key areas where we know the British public can and must have an impact.
Cleaning up energy - achieving zero carbon power and zero carbon homes.
Changing how we travel - swapping cars for public transport and active travel, planes for trains - and electrifying everything.
Changing what we eat and buy - switching to plant rich diets, ending waste, and learning to have more fun with less stuff.
Working with nature - restoring nature to lock up carbon and protect us from climate impacts.
Talking about the climate crisis - breaking the climate silence, and empowering everyone to understand the crisis we face.
Possible was born in the summer of 2009. People came out of the climate change blockbuster, The Age of Stupid, asking ‘but what can I do?’.
We wanted to be able to offer them a decent answer, and we’ve been committed to helping people find more and more answers ever since.
From our founding challenge to cut carbon by 10% by 2010 to our world-leading Solar Schools campaign, or more recent work on solar powered railways, everything we do is about inspiring more people to take more action on climate change.
For our first ten years, we went by the name 10:10 Climate Action, a nod to our founding 10% campaign. In 2019, we decided the demands of the climate crisis as we approach the 2020s needed a fresh approach and relaunched with our new name, Possible.
Who we are
Our small team works in north London supporting supporting people and groups across the UK doing bold, beautiful things to tackle climate change.
The 10:10 Foundation is a registered charity (number 1157363) working all over the UK. Our registered address is Cannon Place, 78 Cannon Street, London, EC4N 6AF.
What people are saying about us
At Possible, we pride ourselves in building projects that are infectious. Our work cuts carbon, but because we work on a cultural as well as technical levels, we get people talking about climate change action too.
Just some of the lovely things people have said about our work:
Our projects have featured in:
Read our latest annual report for the year 2017-18, and take a look at our accounts.