Our story
Possible was born in the summer of 2009. People came out of the climate change blockbuster, The Age of Stupid, asking ‘but what can I do?’.
We wanted to be able to offer them a decent answer, and we’ve been committed to helping people find more and more answers ever since.
From our founding challenge to cut carbon by 10% by 2010 to our world-leading Solar Schools campaign, or more recent work on solar powered railways, everything we do is about inspiring more people to take more action on climate change.
For our first ten years, we went by the name 10:10 Climate Action, a nod to our founding 10% campaign. In 2019, we decided the demands of the climate crisis as we approach the 2020s needed a fresh approach and relaunched with our new name, Possible.
Our proudest achievements
2009-10: The original 10:10 campaign.
We rallied over 100,000 people and 7,000 organisations to cut their emissions by 10% in 2010. Countering the post-Copenhagen climate summit doom, together we cut nearly a million tonnes of carbon.
2011-16: Solar Schools.
Our pioneering campaign worked with 80 schools across the country to crowdfund for bill-busting, carbon-cutting power rooftop solar panels. 2,500+ were installed, saving 40,000 tonnes of carbon - and the model continues to be replicated around the world.
2013-16: Back Balcombe.
Balcome, a sleepy Sussex village, woke up in 2013 to the first fracking drilling in the UK. Local residents decided they wanted clean energy instead - so we teamed up to help the 'fracking village' go solar with community energy. When the dust settled, a 5MW solar farm - and not a single fracking well - was left.
2019: The election Climate Debate.
We sprang into action to ensure the climate crisis wasn’t forgotten in late 2019’s snap election. Demanding a dedicated party leaders’ TV climate debate we rallied the sector, recruited party leaders, lobbied broadcasters and presented a 200,000+ strong petition - and we won! With 1 in 4 people seeing it and 1 in 2 hearing about it, we put climate front and centre amidst the political chaos.
2021 onwards: Climate Perks.
Our trailblazing employee benefits scheme helps people swap planes for trains. Participating employers offer staff additional paid ‘journey days’ when they choose low carbon holiday travel. Climate Perks is taking off: 4,000 employees are covered already, the government’s Climate Change Committee has joined, and we’ve had coverage from every major media outlet in the UK - and we’re only just getting started.
